Consumer's mind is a field in which any good marketer would like to get in.
Human behaviour is amazing in the way that is generally unpredictable and unexpected. However, sociologyst, phsycologist, anthropologyst and now more than ever marketers spend their life making exhausted researchs so as to understand human's being.
And as a part of human behaviour consumer behaviour is one of the amaziest fields to get in.
How do people behave when shopping? How do people get the products that are sold? Why do they decide going to a place and not in another?
Eventhogh human being is difficult to predict, our environment in which we live everyday make us behave in a generally way that make us consum and buy in a way that don't differ pretty much from others in the same place. At this point, we get at the issue of my next paper.
What are the differences that we can percieve in consumption across countries? How different cultures and values can affect consumer behaviour? What make us behave so different from other countries and so equal from people from the same country when buying and consuming goods? Have you ever wonder why some business success in some countries and fail in others?
Having a look at the States and trying to comparing this lifestyle with the european one, I realise that culture, values, geography, politics and all the environment that envolve us during buying moment affects to our behave. For example, european countries are small and cities are really crowded in such a small space. At a result of that, cars in those cities tend to be smaller than in the states, 'cause people tend to look for practical and easy to park cars rather than big and comfortable ones. Does it mean that people have different needs or the same need has to be satisfyed in a different way?
Those and many other issues will be threated in my paper, as a way to understand different cultures and how it affects the way the consumer behave and how companies can go throw that issue so as to take advantage instead of fail.
One related articles: Convergence and divergence in consumer behaviour. Marieke De Mooij
Laura - I like this idea a lot, although the topic is very broad. You will need to work hard to make sure it is narrow enough in scope for this paper, so you may want to pick a few key issues to focus in on for this. Also, the post is quite shorter than the guidelines. Let me know if you want to discuss your paper topic as you work on it this semester.
ResponderEliminar