FINAL BLOG

By the end of the course there are so much things we have learnt about the market and, specially the consumers mind, that is quite difficult to point out the most important ones that will remain on my mind after that course at all. However, what is true is that thanks to the group projects we have been able to put in practice some of the theories already done in class.

One of the concepts I liked and I think I better learned thanks to that course is the customer value. Every consumer have different values around one same product, values that marketers need to find out so as to fit in them and get to the consumers real needs. Working in the group projects, our group realized that our segment had some different values than other segments which had to be taken into account if we wanted to get into them. For example, as teenagers that they are, the amount of money they receive is not really high. That implied that the value of the money was really significant for them and made us think about making a low price product targeted specifically to that segment with low income.

Another skill we have learned thanks to that project is how to gain insights from the consumers. Eventhough in theory some techniques seem to be the best for a kind of segment, once those techniques are put in practice we realized that sometimes the least expected ones are the most effective to gain insights from our segment. For instance, before starting to use the techniques so to find out our customer insights, we thought that the best way to get it was asking directly to the target itself. However, our customer was too shy and immature to answer some of the questions correctly and carefully as well as we found out that were the mothers normally the Target consumer we have to look for as they were normally the ones that bought the products for their “kids”. As a result, in our case we could extract more information from second parts better than the segment we were targeting the supposed product.


Finally, when talking about the team project, I feel I have learned more thanks to the team. Actually, what we did was putting all the stuff that happened throw our minds in common so our ideas brainstorming was hugh and we could take advantage of it. Actually, four people usually think more and better than just one. In our case was completely true, as we could create synergies among us so the parts that just one couldn’t cover or just didn’t think about it, was the issue of the other and so on. What it was also good is the idea of being able to discuss every point in team. Arguing about the same idea at the same time made us think about many other different options at the time to work and to find out a good solution for our project. Every idea was accepted and discussed so different points of view were considered at a time that each one could learned from each other. In that case, having and working in a group improve the final result as well as having someone that can help us anytime we need external help, and I’m talking about the teacher role.
In conclusion, while we could be followed externally while working, our group internally was also improved thanks to every member that componed it at a time that every person in the group also followed internally the rest and helped each other.