Increasingly, youth from every part of the world are using social networks as virtual community centers, stay and sit for hours and share pictures, experiences and emotions with friends from all over the world. Generation Y is socializing online as off. Actually, It's innate in this generation that people belong to facebook or some kind of electronic networking.
But...What's exactly going on with us? As a member of this generation, I assume that there are lots of significant points that are shared by most of the teens currently belonging to this "group"and need to be considered in order to be profitable for new marketers generation.
First of all, I consider we are re-born global society. Most of them bornt before internet expansion, have grown up with the development of internet and have taken advantage of that. Our generation have become global at a time the world becomes globalized. Our knowledge about the world increase exponentially at a time that any information needed is available by just a click. And, more important than that, is that we know he own this tool and we know how to use it more than our parents, a fact that gives us a competitive advantage and differenciate us from previous generation.
Moreover, external factors make us much more different that what internet itself has done with us. All bornt in a peaceful and protective environment, most have raised in dual-income and single-parent families, which have been given considerable financial responsibility and, at a consequence of this situation, have felt powerful and narcisist. Parents have tried to give us as much as they have been able in terms of education, love, and "stuff". As a result of this combination (knowledge power, high education, spoiled) most feel that can literaly "eat" the world, as the ambitions in this generation are quite higher that the ones from our parents. Actually, it does exist the need of going further and make "dreams" come true.
Another fact that affects this generation and partly comes thanks or due to internet phenomenon, is the worry about the image. Our image is so exposed to so much people around the world throw facebook or other network that there's an insight need of being perfect, beautiful and wonderful all time. I'm talking about these new trends of boob's implants for 18th birthday or a rhynoplasty at 21, for example.
Even though each member of this generation is different from another, those aspects are shared by most of them and should be considered by any companies that want to appeal to this segment. Internet is our communication tool par excellence, so marketing actions should be done throw this channel. At the same time, our generation acts as internet do: "what I need, here and right now"; which means that actions taken out of time, that require time or not available at a time, will probably fail.
So, companies, this is what I call "facebook generation," networking 12* hours a day , 7 days a week.
(*Rest 12 for sleeping and eating)
But...What's exactly going on with us? As a member of this generation, I assume that there are lots of significant points that are shared by most of the teens currently belonging to this "group"and need to be considered in order to be profitable for new marketers generation.
First of all, I consider we are re-born global society. Most of them bornt before internet expansion, have grown up with the development of internet and have taken advantage of that. Our generation have become global at a time the world becomes globalized. Our knowledge about the world increase exponentially at a time that any information needed is available by just a click. And, more important than that, is that we know he own this tool and we know how to use it more than our parents, a fact that gives us a competitive advantage and differenciate us from previous generation.
Moreover, external factors make us much more different that what internet itself has done with us. All bornt in a peaceful and protective environment, most have raised in dual-income and single-parent families, which have been given considerable financial responsibility and, at a consequence of this situation, have felt powerful and narcisist. Parents have tried to give us as much as they have been able in terms of education, love, and "stuff". As a result of this combination (knowledge power, high education, spoiled) most feel that can literaly "eat" the world, as the ambitions in this generation are quite higher that the ones from our parents. Actually, it does exist the need of going further and make "dreams" come true.
Another fact that affects this generation and partly comes thanks or due to internet phenomenon, is the worry about the image. Our image is so exposed to so much people around the world throw facebook or other network that there's an insight need of being perfect, beautiful and wonderful all time. I'm talking about these new trends of boob's implants for 18th birthday or a rhynoplasty at 21, for example.
Even though each member of this generation is different from another, those aspects are shared by most of them and should be considered by any companies that want to appeal to this segment. Internet is our communication tool par excellence, so marketing actions should be done throw this channel. At the same time, our generation acts as internet do: "what I need, here and right now"; which means that actions taken out of time, that require time or not available at a time, will probably fail.
So, companies, this is what I call "facebook generation," networking 12* hours a day , 7 days a week.
(*Rest 12 for sleeping and eating)
Laura - This is a fairly good blog post. It is interesting and entertaining to read. I would like to see you tie in the podcast or article more explicitly in future posts. Also, I know that English is not your first language, but there are spots where the grammar is so improper or that the writing is so confusing that your thoughts are not coming across clearly. One suggestion I have for you is to type your posts into Microsoft Word first (or similar software program - and be sure that you are using the American English dictionary) and review all of the spelling & grammar suggestions. For example, I think there are several places here where you want 'through' rather than 'throw.' Let me know if you would like to discuss this further.
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